New Net Technologies (NNT)
Company Overview
New Net Technologies (NNT) designs and delivers enterprise-grade cybersecurity solutions to organisations worldwide, including Fortune 500 corporations, central and local government bodies, charities, and not-for-profit organisations.
The Challenge
As NNT scaled, the founders became increasingly frustrated with traditional accounting and management reporting.
While compliant, standard reports offered little insight into:
- Revenue quality
- Sustainability of growth
- The financial drivers that truly mattered for decision-making
The business was being run on top-line and bottom-line summaries, rather than forward-looking insight. The founders wanted financial clarity that would actively help them run and grow the business, not just record its past performance.
The DealSheets Difference
NNT became a client of SAS Accountants, who, through their Virtual Finance Director (VFD) service, introduced the team to DealSheets.
At the time, DealSheets was still in an early-stage version. Despite this, the platform immediately surfaced trends and insights that fundamentally changed how the business viewed its financial performance.
Most significantly, these insights supported a strategic shift:
- From a largely perpetual software licensing model
- To a subscription-based recurring revenue model
This transition drove approximately 30% year-on-year recurring revenue growth, materially improving both predictability and business value.
The Outcome
The improved quality, structure, and clarity of NNT’s financial reporting naturally attracted interest from external acquirers.
In 2021, NNT was acquired by a large US corporation in an undisclosed multi-million-dollar transaction.
The DealSheets reporting framework played a critical role throughout the due diligence process, enabling:
- Faster buyer validation
- Fewer points of contention
- Stronger negotiating leverage
Founder Perspective
"No business owner truly appreciates what it takes to sell a company until they go through due diligence.
Having our numbers presented through the DealSheets lens gave us an invaluable foothold during negotiations.
If you aren’t careful, buyers will weaponize your numbers to drive the price down. DealSheets removes that power, shortens the process, and creates a genuine win-win. Even if you aren’t planning on selling, DealSheets provides a fresh way to view your financial performance that works with not against you"
Find Out More
To discover how DealSheets can help you understand your numbers the way investors and acquirers do, contact:
